Phillip Lim goes rocker chic with a hint of print love in his latest campaign, featuring Jamie Bochert . The campaign looks particularly dope because it makes alive. Alive as in full of movement and energetic. There’s no obvious posing against a backdrop, the photos are meant to look “candid”, if you will, as if this girl just happened to be out on the street looking kickass and photographer Viviane Sassen just happened to be there snapping some shots. We love a little nonchalence!